The purpose of Internet Marketing is to increase your exposure on the Internet by actively promoting your site and generating qualified traffic.

There are two avenues that can be pursued in marketing your web site:

1. Free Inclusions
2. Paid Inclusions

Free Inclusions do not charge a fee for listing your web site with their service. The majority of search engines fall into this category. Cairns Web only charge you a service fee to provide this service.

Paid Inclusions charge a fee for including you into their search engine or directory. The most well known service of this type is Yahoo! We charge you our normal internet marketing fee in addition to the cost to list with a particular service.

Search Engine Submission (SEO) must be repeated at monthly intervals due to the amount of registrations they receive.

The Cairns Web Search Engine Registration (SEO)service includes manual submissions to a large number of search engines. In addition, we monitor your listings on a monthly basis. This maintains and improves your site's rankings.

A site without marketing gets lost in cyberspace. Cairns Web's specialty is keeping your web site visible on the highly traveled internet.

We will monitor your listings and rankings for possible meta changes on a monthly basis. This includes registration to the top search engines, directories and award sites in your business category that accept monthly re-submissions. This number can vary due to web site topic, but we do our best to put your business on as many as possible. This will reach both a general and a specific target audience. Submissions to the major engines are all done manually.

This includes re-registration to the top search engines. In addition, we monitor your rankings on the top search engines.

We then provide statistical traffic reporting which gives the following information:

• number of visitors
• where your visitors are coming from
• most viewed pages
• least view pages
• most active day of the week
• most active time of the day
• browser version of visitor
• keywords entered in search engines

We network for you online by contacting other sites of similar interest or target audience. This enables your web site to benefit from those sites that have already established traffic and have higher rankings. If a visitor to your site is not interested in your product or service, statistics have proven it is only then they will go to your links page. These strategic partnerships build more sales and traffic to your web site

A newsgroup is an online bulletin board where visitors post comments and/or suggestions. We will post to related newsgroups in your field or topic which allows your web site URL to reach literally thousands upon thousands of internet users interested in your business topic.

Yahoo! is also one of the largest traffic generators around, as far as web directories and search engines go. Unfortunately, however, it is also one of the most difficult to get listed in, unless of course you pay to submit your site. If you decide to pay the "Fee" , this guarantees your site will be reviewed by an editor within seven business days. At that time, Yahoo! will either accept or deny your listing. It is imperative to know that this fee does not guarantee a listing. This only guarantees your site will indeed be reviewed within seven business days.

Cairns Web has the experience you need to increase your chances of getting into Yahoo. Yahoo is a directory and does not index your site by its programming. Your ranking in Yahoo is dependent upon how your site is submitted. Once Yahoo has taken your submission it is almost impossible to have your listing changed. Yahoo gets over 50% of all the search engine traffic. Having Cairns Web handle your Yahoo submission is the wisest decision you could make for your online business.

Inktomi Search/Submit is the easy way to get your site content found through Inktomi's 125+ Search/Web partners, including AOL, iWon and MSN. Your submitted content is revisited every 48 hours for 12 months, so your freshest content can be found by your site's visitors.

Inktomi is the database and search engine behind many well-known general Web search engines. It provides the underlying search engine for the following:

	HotBot		MSN Web Search
	AOL NetFind		NBCi
	GoTo		iWon
	The Australian Anzwers		and more
	Canada.com

AltaVista has partnered with infoSpider to bring you AltaVista's Express Inclusion service. Express Inclusion allows you to identify and submit specific pages of your web site for inclusion in the global database that powers AltaVista's search results. As a part of this service your pages will be updated weekly so that your content is always up to date, and will remain in their database for 6 months using this service.