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Creating a web site is not a daunting as it first seems to be. As with most things careful planning and good sound advice can usually make the entire web site creation process a lot smoother.

A web site, in most cases, is an extension of your business rather than a completely separate entity. This is very important as a lot of Internet businesses fail because they do not possess the basic "bricks and mortar" ideologies needed to succeed.

Web sites usually fall into two categories:
  1. Provision of Information - These web sites are similiar to an online brochure where you would provide more information about your products and services and possibly offer after sales support.
  2. Selling of product or service - An e-commerce enabled web site allows you to accept payments over the Internet for products or services that you sell.

 

The Anatomy of a Web Site

   
1
Domain Name Registration & Web Hosting
   
+
2
  Actual Design of Web Site
   
+
3
  Internet Marketing & Search Engine Submission
   
+
4
  Web Site Updates & Maintenance

 

 

Where do I start?

 

i
Choose a Domain Name for Your Site

The first thing you need to do when establishing a Web presence is decide on a Domain Name. Choosing the right Domain Name is very important, as it directly affects how easy it is for potential visitors to find your site. Try for something that's easy to recognize, easy to remember, and to easy to guess. For example, if your business is "Barb's Beach Balls" then "barbsbeachballs.com" would be a good Domain Name since it's logical, easy to remember, and easy to spell. It's also a good idea to think of alternate Domain Names in case the first one you think of is already taken.

If you are not planning on building your Web site right away, you might still want to consider registering your Domain as soon as possible. Thousands of Domain Names are registered every day, and there's no guarantee that yours will still be around when you decide to build your site.

 

ii
Select a Web Hosting Plan That's Right for You

Most people start by browsing through the hosting plan descriptions on this site. We offer a plan for everyone, but it's not always easy to decide which one is for you. Cairns Web can assist you in choosing the right web hosting package for your web site.

If you want a simple "no-frills" package then we would suggest the
Basic Web Hosting option this is suitable for simple one or two page sites that do not require email aliases ie sales@mybusiness.com or simply if you are on a tight budget.

Our standard web hosting is our most popular package with customisable email addresses, more storage space for your web site and detailed statistics about the number of visitors to your site.

Our premium web hosting is suited to high-end large commercial sites that require more than the standard set features. If you have anticipated on having a large site (more than 30 pages) or require database and e-commerce functionality then this is the plan for you.


iii
Build and Publish Your Web site

The Web Site Design Process consists of several steps in putting a web site together. This process ensures that we correctly translate the requirements of our clients into the final design and involve the client as part of the design process.

As an analogy, building a web site is like building a house, first you must have a block of land, and an idea of what type of house you would like to build based on your budget. A not-so-good builder would simply start stacking bricks on top of one another without doing any soil testing or laying basic foundations and then tell you that they have built you a house. Yes the house was cheap - and now you know why. Constructing a web site is no means as difficult as building a house - but the principal of planning and consulting with the client remains the same.


iv
Promote Your Web Site

To really succeed on the Web, you need more than just a Web site. You need "traffic" - a steady stream of visitors coming to check out your products, services, information, and everything else you offer online. In order to draw people to your site, you need to be listed in the Web's most popular search engines and Web directories. Services like search engine optimisation and internet marketing can help you get traffic to your site by listing your site with search engines and giving you tips for making your Web site more easy to find online.

 

v
Analyse the Results


The success of a Web site is generally measured by how many visitors it gets. Your Web server automatically logs each time someone accesses one of your Web pages. Looking at these logs can tell you how much traffic your site gets, how popular different parts of your site are, and when your site is the busiest. Analysing your traffic can even give you an idea of which parts of your site may need to be improved or expanded.

 

Please contact us to arrange a free consultation to discuss you web site design needs.

 

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