Services - Web Site Design
Creating a web site is not a daunting as it first seems to
be. As with most things careful planning and good sound advice
can usually make the entire web
site creation process a lot smoother.
A web site, in most cases, is an extension of your business
rather than a completely separate entity. This is very important
as a lot of Internet businesses fail because they do not possess
the basic "bricks and mortar" ideologies needed
to succeed.
| Web sites usually fall into two categories: |
- Provision of Information
- These web sites are similiar to an online
brochure where you would provide more information
about your products and services and possibly
offer after sales support.
- Selling of product or service
- An e-commerce enabled web site allows
you to accept payments over the Internet for
products or services that you sell.
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The Anatomy of a Web Site
Where do I start?
i |
Choose a Domain Name for Your Site |
The first thing
you need to do when establishing a Web presence
is decide on a Domain
Name. Choosing the right Domain Name is very
important, as it directly affects how easy it
is for potential visitors to find your site. Try
for something that's easy to recognize, easy to
remember, and to easy to guess. For example, if
your business is "Barb's Beach Balls"
then "barbsbeachballs.com" would be
a good Domain Name since it's logical, easy to
remember, and easy to spell. It's also a good
idea to think of alternate Domain Names in case
the first one you think of is already taken.
If you are not planning on building
your Web site right away, you might still want
to consider registering
your Domain as soon as possible. Thousands
of Domain Names are registered every day, and
there's no guarantee that yours will still be
around when you decide to build your site. |
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ii |
Select a Web Hosting Plan That's Right for You |
Most people start
by browsing through the hosting
plan descriptions on this site. We offer a
plan for everyone, but it's not always easy to
decide which one is for you. Cairns Web can assist
you in choosing the right web hosting package
for your web site.
If you want a simple "no-frills" package
then we would suggest the
Basic Web Hosting
option this is suitable for simple one or two
page sites that do not require email aliases ie
sales@mybusiness.com or simply if you are on a
tight budget.
Our standard
web hosting is our most popular package with
customisable email addresses, more storage space
for your web site and detailed statistics about
the number of visitors to your site.
Our premium
web hosting is suited to high-end large commercial
sites that require more than the standard set
features. If you have anticipated on having a
large site (more than 30 pages) or require database
and e-commerce functionality then this is the
plan for you. |
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iii |
Build and Publish Your Web site |
The
Web
Site Design Process consists of several steps
in putting a web site together. This process ensures
that we correctly translate the requirements of
our clients into the final design and involve
the client as part of the design process.
As an analogy, building a web
site is like building a house, first you must
have a block of land, and an idea of what type
of house you would like to build based on your
budget. A not-so-good builder would simply start
stacking bricks on top of one another without
doing any soil testing or laying basic foundations
and then tell you that they have built you a house.
Yes the house was cheap - and now you know why.
Constructing a web site is no means as difficult
as building a house - but the principal of planning
and consulting with the client remains the same. |
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iv |
Promote Your Web Site |
To really succeed
on the Web, you need more than just a Web site.
You need "traffic" - a steady stream
of visitors coming to check out your products,
services, information, and everything else you
offer online. In order to draw people to your
site, you need to be listed in the Web's most
popular
search engines and Web directories. Services
like search engine
optimisation and internet
marketing can help you get traffic to your
site by listing your site with search engines
and giving you tips for making your Web site more
easy to find online. |
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v |
Analyse the Results |
The success of a Web site is generally measured
by how many visitors it gets. Your Web server
automatically logs each time someone accesses
one of your Web pages. Looking at these logs can
tell you how much traffic your site gets, how
popular different parts of your site are, and
when your site is the busiest. Analysing your
traffic can even give you an idea of which parts
of your site may need to be improved or expanded.
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Please contact us
to arrange a free consultation to
discuss you web site design needs.
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